6/29/2023 0 Comments Rightfont windowsRoboto and Open Sans are classified as Sans Serif and are a modern, minimal and clean font. Times New Roman, a font commonly used by people, is Serif. There are six basic classifications of fonts, from which you can choose serif, sans-serif, slab serif, handwritten and decorative. They are much more than that, and to understand each font and what message it conveys, you need to learn about typography. Understanding Fontsįonts are not just something you change on Microsoft Word, to make a document look better. If you choose a popular font, then that might give your brand an elegant and bold personality. These adjectives should reflect in the font you choose for your brand. To define a brand’s personality, think of adjectives that are relevant to your brand.įor example, your brand is exclusive, flexible, friendly or bold. When deciding the brand color scheme or logo design, a company should remember that these things matter in defining brand personality. Brand PersonalityĮvery brand has a personality, and that is something that customers relate to. As well as it explains the key points to keep in mind before choosing any font. This article is going to talk about the factors that you need to consider to choose a font for your brand. The perfect font that brands pick, should be unique, legible, and flexible and must communicate brand personality to customers. You have to pick a brand font not just for business cards, but for logo design, and brand messaging as well. This is why, you need to know everything that is required to know about fonts, and how you should choose them. Choosing a font for your brand is part of building a brand identity.
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